diamond designs brown symbol
belle etoile
shy creation button
swarovski jewelry collection
zeghani collection
Diamond Designs Chains
elle jewelry collection

Jewelry Collections

Jewelry Collections at Diamond Designs are classic offerings from the best known design houses in the world. We proudly offer these timeless heirloom creations under exclusive arrangement.

Belle Etoile

Shine like the star you are

Jewelry Collections at Diamond Designs include some of the best known designers in the world.

Belle Étoile offers a jewel box full of looks, styles, colors, and icons.  Are you a rock star, or a fashion maven, or a power executive?  Belle Étoile has what you need to express yourself.  Star in your own reality show called life.  Shine like the star you are.

In French, Belle Étoile means beautiful star.  That is why a delightful radiance permeates throughout all our creations.  Designed to reflect the latest European fashion trends, our dazzling selection of exquisite jewelry enhances the lifestyle of the modern woman.  Belle Étoile adheres to the philosophy of combining natural beauty and grace with the marriage of high-quality craftsmanship and outstanding designs to give you the fun, beauty, and excellence that you expect
from Belle Étoile.

Awards

2019 JCK Jewelers’ Choice Awards:

2018 JCK Jewelers’ Choice Awards:

2017 JCK Jewelers’ Choice Awards:

 

2016 JCK Jewelers’ Choice Awards:

 

2015 JCK Jewelers’ Choice Awards:

 

2014 JCK Jewelers’ Choice Awards:

 

2013 JCK Jewelers’ Choice Awards:

2013 Hong Kong International Jewellery Design Excellence (IJDE) Awards:

 

2012 JCK Jewelers’ Choice Awards:

 

2011 JCK Jewelers’ Choice Awards:

Zeghani

Jewelry Collections by Diamond Designs are exclusive.

ZEGHANI STORY
My name is Zaven Ghanimian and I am the Co-Founder and CEO of Zeghani. Being raised in a household where artistry was portrayed and encouraged, I grew up aspiring to become a jewelry designer.

In 2008, my brother, Co-Founder and Head Designer, Hratch Ghanimian and I established Zeghani in Los Angeles, California. Our single mission in establishing our brand has been to design and create high quality bridal and fashion jewelry.

What makes Zeghani Jewelry one of a kind is the attention to detail. All Zeghani pieces designed are created in 14K Gold, making them more affordable without compromising the beautiful design or the craftsmanship. Zeghani is sold exclusively in the US and Canada.

Shy Creation

Shy Dayan, founder and chief designer, has a deep understanding of the jewelry needs of the modern woman. Shy designs jewelry that is both sophisticated and inspirational allowing for a high rate of turnover.

Shy’s designs originate from a legacy stretching back over thousands of years. Inspired by the great civilizations, Shy expresses this heritage in his beautiful and inspirational jewelry.

A multiple JCK award winner, each piece is designed and meticulously manufactured with unparalleled standards in quality and beauty.

Shy’s Kate collection is named after his sister Kathy, a key partner in the company. The collection consists of fun and fashionable pieces for easy, everyday luxury.

Becoming part of Shy Creation’s historic legacy means partnering with one of the most innovative, warm, and giving companies in the jewelry industry.

Swarovski

Swarovski jewelry collections delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting.

The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.

A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.

Elle Jewelry

945 is the year when Hélène Lazareff founded ELLE magazine in Paris. This French journalist, who’d returned to Paris after several years in New York working for fashion magazines like Harper’s Bazaar, launched the first edition of ELLE with a subversive and elegantly simple vision: to “open women’s appetites.”

At that time Paris had been ravaged by the war. And France had been duty and class bound for centuries. That’s why the mission of Hélène Lazareff was so unique, bold and revolutionary: a woman creating a magazine that would be run by women, with the objective to help all women figure out what they wanted instead of dictating what to do! With such a perspective and philosophy, its influence was huge.

ELLE democratized fashion. A simple example: Lazareff suggested wearing pants during the winter. It became a post war fashion trend, freeing working women everywhere from the physically and psychologically limiting uniform of stockings and skirts.

Over the years, the magazine opened its editorial line to subjects as diverse as women’s rights (one of the main battles of Hélène Lazareff), vacation planning, and advice on romance or cooking. The strength of ELLE was to

be as attractive to factory girls as to manufacturers’ wives. Nowadays, ELLE is such a part of the French way of living that nearly every woman in the country is said to have read it.

The ELLE Jewelry customer is someone who is aware of herself and what she represents. She is a leader and self-purchaser who uses fashion and beauty to express herself in every aspect of her life. She values personal freedom, self-expression, and the pursuit of individuality. She values the minimalism of our ideas for their thoughtful simplicity.

Our philosophy is to bridge the gap between the contemporary and the classic, to merge the modern with timeless. ELLE Jewelry is more than just accessories. We believe that ultimately jewelry should be a personal expression , a way of celebrating a woman’s unique and beautiful individuality. Our Brand promise is to be fashionably classic while offering affordable luxuries.

Using fashion as benchmark for creative inspiration, ELLE Jewelry designs reflect the most up-to-date and ready-to-wear trends. Like the pages of ELLE magazine, ELLE Jewelry evolves from season to season, as colors and fashion trends change. The ELLE Jewelry collection offers a distinguished look and edge that is chic, modern, and bold. Ultimately, we believe accessories should be a personal expression, away of celebrating a woman’s love of style!

Menu